Samsung Domestic Appliances

Samsung have designed a range of home appliances complete with premium features to make everyday living a little easier.

Appliance Manufacturer & Brand Information

Lee Byoung-chul established the Samsung trading company in Daegu in 1953 and Samsung built a plant to produce washing machines and refrigerators in Suwon in the early 1970's which was completed in 1973. Production of both washing machines and refrigerators started in 1974.

Samsung are not renowned for innovation in the whitegoods industry choosing to compete on price with what seems uninspiring products.

Like LG (another Korean company) in the appliance market they seem to come up with marketing hype and little support for the claims, often a lot of the "features" tend to be very much gimmicks that are scrapped and replaced with a new sales gimmick fo rthe next range. We've had silver-nano, eco-bubble, VRT, steam, diamond drums and goodness knows what else but, in the the end, very few of these features survive a single generation of washing machines. Mostly because they're not much good.

Besides this in washers about the only things of note is the move towards higher load capacity machines and the high use of LED and displays to appeal to a younger, more technology savvy customer.

In refrigeration Samsung is predominantly known for its range of American styled fridge freezers in the UK although they do also produce standard European styles of fridge freezers and also some specialised refrigeration such as wine coolers.

Recently, to add to their microwave cooking range, Samsung has introduced a range of built in ovens in the UK with a unique "Twin Convection" system as Samsung have dubbed it. According to Samsung this allows you to cook two separate dishes in the one oven of a standard size.

Samsung also produce vacuum cleaners for the UK market.

Samsung seems to sit in the middle of the price pecking order with some products commanding a higher premium than others with its washing machine and tumble dryer range.

In refrigeration they occupy the lower middle market again with standard fridge freezers but fall into the lower end with the US styled fridge freezers, normally with ice makers.

Built in ovens and Samsung's microwave oven range has historically operated in the lower to mid range of prices.

Quality has proven to be an issue across most of the major appliances for Samsung, they are a good company on electronics but cannot be said to have carried that level of quality across to their large domestic appliances.

Asides from the repeated and, well publicised issues with Samsung fridge freezers, the washing machines and cooking products are not especially highly rated by the engineers in terms of either reliability or durability.

And, like LG, Samsung appears to use gimmicks to sell products in many cases.

It would probably prove beneficial to look at alternatives from the more traditional appliance manufacturers such as Bosch, Electrolux, Zanussi, AEG and so on as a good alternative that will have far more experience in major appliances and will quite likely prove to be cheaper to buy and own.

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