Maytag Domestic Appliances

Appliance Manufacturer & Brand Information

Maytag are a very old and respected brand in the USA that came to the UK and Europe in 1989 when it acquired Hoover from Chicago Pacific and then subsequently sold the UK Hoover operation to Candy of Italy. Other than the flirtation for a few years with Hoover, the actual Maytag brand is little known in Europe and best known for it's line of American side by side fridge freezers.

However over expansion and a general downturn in the appliance market as competition increased from low cost (and poor quality) former Soviet states and Asia brought Maytag under increasing pressure, especially in its home US marklet, leading to the acquisition of Maytag by Whirlpool in 2005 ending the company's independence that had endured for 112 years.

Many of the products on sale today from Maytag are merely re-badged Whirlpool Group products.

Maytag UK was based in Redhill, Surrey and remained so for some time after the acquisition by Whirlpool but, ultimately, the staff and operations were absorbed into the Whirlpool operation for the UK.

Until that point Maytag sold it's American top-loading large capacity washing machines which were popular with the semi-commercial market as well as a line of front loading washing machines for the European market that were made by Asko in Sweden. To our knowledge Maytag has not taken any of the new generation of washing machines, tumble dryers or drying cabinets from Asko that are sold by ISE.

Refrigeration products were Maytag's forte and they were imported from Maytag's other production facilities and were made by them.

Also the Admiral brand was owned by Maytag and used as a budget brand for their products although this was almost exclusively refrigeration.

Actual "Maytag" products were in the main pretty good and reasonably reliable if a little pricey. Now however, in a good many cases, you can buy the same product with a Whirlpool badge as opposed to a Maytag one in some cases for a lot less.