LG Domestic Appliances

LG deliver products that combine stylish designs, advanced technology and functional settings.

Appliance Manufacturer & Brand Information

The LG (Lucky Goldstar) Group who's current slogan is "Life's Good" is a large South Korean conglomerate which produces electronics , mobile phones, petrochemical products and of course washing machines and fridge freezers as well as a host of other things.

Created in 1947 by Koo In-hoe as Lucky Chemical Industrial Corp. the name LG comes from an abbreviation of "Lucky Goldstar", the company's name for many years until 1995 when it was re-branded. Before changing their name, many electronic products and microwaves were sold under the brand name Goldstar, while some other household products that were only available in the home Korean market were sold under the brand name of "Lucky."

LG started to make washing machines in 1969.

In 1989 LG (Goldstar) opened a microwave oven plant in the UK having previously opened one during 1988 in Turkey.

Recent introductions to the market, in what looks to be a bid to move the brand upmarket, are the Steam Direct washing machine which allegedly uses steam to enhance wash performance and the internet fridge freezer which has a screen on it to access the internet.

UK Whitegoods has officially asked for the test results and data to back the claims made for the new Steam Direct washing machine and LG and their PR company have failed to provide any evidence to back the claims being made. The steam function can also only be used on certain cycles, notably not the common cycles that a UK consumer will use.

Although LG are a massive global company and do have a reasonable worldwide share of the appliance market, surprisingly, LG's UK market share was a mere 2% in 2010.