John Lewis Domestic Appliances

Appliance Manufacturer & Brand Information

A few years ago John Lewis started to sell its own brand of appliances with a range of washing machines, tumble dryers, dishwasher and cooking appliances and has now grown the range to incorporate some integrated products as well.

Largely these are made by the Electrolux Group on John Lewis' behalf. Some products, dishdrawer and some refrigeration products are re-branded Fisher & Paykel appliances.

Much to the annoyance of many engineers in the trade John Lewis claim that their products are, "Manufactured with reliable German technology they are developed with the latest engineering and electronic systems". To our knowledge not a single product is produced in Germany although some do appear to be based on AEG cosmetics which may or may not be the "German" design element of the claim. It is fair to say however that none or very few of the appliances that we have seen originate in Germany.

John Lewis have placed their appliances in that so-called "premium mass market" segment competing with Bosch, AEG and so on relying we expect quite heavily on the John Lewis branding to give these appliances some substance and offering a free three year warranty. This also prevents the machines from being price compared and allows John Lewis to maintain its price pledge to customers.